It’s a sure-fire certainty that Andrew Flintoff is set to absolutely rake it in as he steps away from Test cricket to concentrate on one-dayers. He remains arguably England’s most marketable cricketer, one of those few cricketers whose name and face is familiar even to those not so enamoured with cricket.

His lowest, wettest moment as a cricketer – pedalo-gate in 2007 - is set to earn him and his charity a bucket load of cash, too, in a new advert for men’s deodorant. Flintoff will appear in a viral advert seen pedalling through rivers and canals after a bunch of Australians try to sabotage his transport in getting to an Ashes Test, by swapping his car with a pedalo.

The pedalo will be auctioned on eBay, the proceeds going to support Flintoff’s charity, the AF Foundation, and the video can be seen at The Guardian.