Andy Burnham, writing in the Independent after England Women won the World Cup final against New Zealand Women, tries to explain the reasons behind the lack of publicity for the women's game in England.

One of the arguments that comes back from the media is that the interest in women's sport is simply not there. I don't buy this. It's a self-serving argument. There will be no interest if broadcasters do not work to build it. History shows that the British public have the appetite to become absorbed in any sport if it is promoted in the right way. It wasn't long since we were all fascinated by curling. Activity at the grassroots shows there is real interest out there.

The achievement of England's women in lifting the World Cup goes beyond the mere winning of a big final, writes Simon Wilde in the Times.

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