India Today's Sharda Ugra analyses the money flow of the Indian Premier League.
Media planners are wondering how it will all add up. Divya Radhakrishnan, vice-president, The Media Edge, India, the media planning arm of Rediffusion DY&R, says, “If we do the math backwards and divide the monies paid by advertising time, Sony should be selling a 10-second slot at Rs 3 lakh (US$ 7500), which is twice that of an India ODI series.” The figure of $1 billion touted by IPL, say industry watchers, is something of an optical illusion driven by Lalit Modi’s desire to match ICC’s billion-dollar deal with ESPN-Star Sports (ESS).
In the Indian Express, K Shriniwas Rao profiles the franchise owners of the IPL.
Cities have teams, and teams have owners. Can club culture take root in cricket and rake in the dough? Outlook's Arindam Mukherjee investigates.
Can the IPL be the first success story among city-based sports leagues in India? The Economic Times looks for the answer.
The Business Standard also takes a look at the business potential of BCCI's new venture.
