India-Pakistan series still has staggering appeal, writes Nagraj Gollapudi in the Observer.

The most happy are the sponsors, advertisers and marketing personnel who are always busy devising ways and means to sell the 'package'. This time it has arrived on their doorstep without them having to do the hard sell. Having an India-Pakistan series during the peak season for advertisers - from Diwali to Christmas and New Year - was definitely a boom time.