Yorkshire have announced that they are dropping admission prices for senior citizens from £15 to £10 per day with effect from the next home game, Yorkshire v Lancashire in the County Championship.
The decision was taken following a series of complaints from pensioners who have attended matches at Headingley in recent weeks. Last season, pensioners paid just £6 on the gate to watch the county. However, because the club do not currently offer any concession to retired supporters who become full members of the club, it was decided to also scrap the reduction on the gate for pensioners resulting in an increase from £6 to £15 per game.
“I have acknowledged that the club were wrong to levy such a large increase on such an important group of supporters at a time when we are keen to attract more people into our stadium,” Stewart Regan, the county’s CEO. “In my experience, both in business and in sport, pensioners are always given a concession and as such, we must come into line. Given our current financial position, however, we cannot hold the prices at last year’s level. I have therefore agreed with the board that we will reduce prices to £10 per day for pensioners paying on the gate.”