Canada's recently appointed chief executive, Atul Ahuja, will be taking inspiration from his country's high profile sports such as ice hockey in a bid to increase the level of professionalism of cricket.

Ahuja, an Indian-born Canadian citizen with extensive business experience, takes up the role on November 1 and is confident that the shorter format of the game, in particular Twenty20, will prove popular in Canada.

"Cricket holds a huge potential in Canada that needs to be tapped," he told The Economic Times in India. "Typically, for the North American demographics the five-day test match version of the game is somewhat boring. Canada and the US are largely non-cricket playing nations and the psyche of sports lovers is not attuned to a game that goes on for five days."

Read the full story at Cricinfo.