The ECBtv service or its equivalent should be available in North America, potentially the biggest cash cow available for cricket.

The ICC is doing a lousy job promoting cricket in North America.

We have a chicken-and-egg situation here. Cricket cannot collect mass-audience revenues without promotion and it will not get a mass (or even substantial) audience without first showing said audience a free sample of what cricket is all about.

Baseball, hockey, tennis, golf, football (soccer and American) are all available live on sponsored shows and these sports return rich rewards to the advertiser. Cricket just plain has the wrong commercial policy.

I agree with Frank and Jim. It just plain stinks that the service is not available in the US. Stinks for cricket fans and stinks for the sport in general.

EDITOR - To reiterate, this service cannot be provided to the USA as separate deals have been done to sell highlights to satellite and cable broadcasters. The value if sales to them would plummet if the highlights were readily available over the internet.

While I sympathise, commercial factors will win out.

The ECB has a deal with ECHOSTAR DISH Network. The broadband coverage in US is provided by willow tv. The Website is www.willow.tv

Why do people have to take cheap shots at the ICC all the time without not really knowing much about what they are talking about? The reason why there isn't much promotions of cricket here in the US is because we have a dysfunctional board right now (USACA), although they did do a good thing in New York where cricket is going to be played as a varsity sport. There's is no short-sightedness by the ICC involved here, they had put a lot of money in the USA project but it went to waste because of internal problems of USACA. So I don't know why people always have to have a go at the ICC even though they are not always the ones to be blamed. And the reason I guess is, the media including cricinfo does that a lot of times.

Anyways, people are so fast to have a go at the ICC but why can not they just look and you'll find willow.tv where you can watch the games here in the US.

Give the guys a break. A few years ago you couldn't see anything on the web and now you can at least follow the highlights.

Well, from my egotistical perspective here in Russia this is simply fabulous news, since the only cricket on Russian TV is a snippet on EuroNews once in a couple of years or so.

I clicked on the site for full details, and there are none.

When this is up and running, and the technology improves and becomes more affordable, it will make a huge difference to the development of cricket on the continent. I do hope the Russian and Belorussian governments don't ban it.

This is potentially a great service - although I wish you could find out more about the cost of the various services before signing up. The site is a bit weak in this respect.